About the Aim-For team
THE RICHARDSON BROTHERS
LEE RICHARDSON

Lee is a British Psychological Society (BPS) Chartered & Health Care Professionals Registered (HCPC) Sport & Exercise Psychologist and is also a former professional footballer. His successful 450+ first team game career began in 1987, playing for various teams such as Blackburn Rovers, Huddersfield Town, Oldham Athletic, and Aberdeen FC. In 2002 he became Assistant Manager at his final playing club, Chesterfield. In 2007 Lee was promoted to Manager for Chesterfield F.C before leaving in May 2009 after over 100 games.
During his
football career, Lee began studying for a BSc in Psychology, which he received
in 2003. This led him to his career change 2010, when he founded AIM
(Achievement in Mind). Lee has since gone on to complete an MSc in Sport and Exercise
Psychology. Since 2011, Lee has worked as a Performance Psychologist in a range
of sports, and has worked in this role in football for over 10 years, at both international
and premier league level. His newest appointment, a role which he began at the start of June 2019, is with the UEFA Champions
League and FIFA Club World Cup winners, Liverpool F.C. He is also the long-standing Performance Psychologist
at Lancashire C.C.C.
NICK RICHARDSON

Alongside enjoying a long professional football career, Nick achieved a BSc in Computing and IT in 2003, before gaining Qualified Teacher Status in 2005. He occupied Computing and IT teaching posts in schools around West Yorkshire, including as a Department Head. Using his expertise in IT, education provision and professional sport, Nick joined brother Lee as Director of Aim-For when the organisation was founded.
OUR PSYCHOLOGY ASSOCIATES
UK
ANGELA FIRTH-CLARKE
ROSS WHITE
PETER LEAKEY
PROF. GRAHAM TURPIN
DR. DAVID BLAKELOCK
In view of a career in professional football not materializing and his interests in mental health/well-being and the psychological aspects of sports performance, he pursued a career in psychology. He graduated from Durham University with a degree in Psychology, before completing MSc’s in Applied Psychological Research and Sport and Exercise Psychology (both with Distinction) and a professional Doctorate in Clinical Psychology.
He is now a clinical psychologist currently practicing in the NHS and independently. I am also registered with the Health and Care Professions Council (HCPC) and British Psychological Society (BPS). In addition, He is in training Sport and Exercise Psychologist through the BPS.
DR. MARTIN TURNER
My work centres on the psychophysiology of stress, emotion management using cognitive-behavioural approaches (rational emotive behaviour therapy; REBT), and the transference of research to practice through consultancy. These three main areas of focus inform my teaching at all levels, my collaboration with external partners, and my engagement with the wider public and academic community.
Most of my current projects involve the examination of REBT in performance settings. This includes measure development and refinement, applied work drawing on single-case designs, and theoretical advancements. Chiefly, I am interested in how REBT can be used with performers across many domains to promote psychological wellbeing and mental health for the benefit of short and long-term performance. I am the recipient of the 2018 Albert Ellis Award for Research for my paper on the use of REBT to promote mental health in athletes.
DR. MATT SLATER
JAMES MAURICE
James has worked with both international and amateur athletes across a wide range of sports including football, netball, rugby, and hockey. He has over 6 years experience as a Sport
Psychologist within elite academy football, and has worked alongside the highest level of coaches and sport science staff in the industry. He currently works for a Premier League category 1 academy alongside completion of his PhD.